Four phases. A working product by week three, not a slide deck.
- 01WEEK 1
Discover
We sit with the people doing the work, read the data, and agree on the one number that should move.
What you get
- Interview notes & insights
- Key user flows
- One success metric
Your part
Two or three short calls, and access to the people who'll use the product.
- 02WEEK 2-3
Prototype
A working prototype with your real content and cases. Something to argue with, not a slide.
What you get
- Clickable prototype
- Usability test with 5 users
- Visual direction
Your part
A weekly review where you push back on anything that doesn't feel right.
- 03WEEK 4-5
Build & test
Production code, a design system that scales, and testing with real users before launch.
What you get
- Production web or mobile app
- Design system & components
- QA and accessibility check
Your part
Feedback on staging builds, shipped to you every week.
- 04WEEK 6+
Launch & grow
Ship to real users, measure, and keep improving, or hand over cleanly to your team.
What you get
- Production release
- Analytics dashboard
- Handover docs
Your part
Decide what's next: keep going with us, or take it in-house.
No black box. You see progress every single week.
Plan
We agree on what ships this week and what doesn't.
Check-in
A 20-minute call to unblock decisions early.
Demo
A live demo of working software and a short written update.
We don't believe in design for the sake of a portfolio, or shipping features just to fill a roadmap. We believe in real research, honest craft, and software that earns its place in someone's day.
01
Ground it in real use.
The most useful answer starts from your users, your data and the people doing the work.
02
Measure, don't guess.
Every release ships with a clear metric and real usability tests, so quality is a number, not a feeling.
03
Sweat the details.
Accessible, fast and consistent on every screen, because the small things are what people feel.
- Typical first release
- 6 wks
- To reply with a first take
- 2 days
- Design and code, no handoff
- 1 team
- Releases tested with real users
- 100%
Small enough to care deeply. Senior enough to ship it properly.